Uniform, Attire, and Merch

Trademarks and Licensing

RRSS follows UC San Diego’s trademark and licensing policies to protect the University’s name, logos, and visual identity. All branded materials and merchandise must comply with campus standards and be produced through authorized channels to ensure consistency and legal protection.

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UC San Diego Trademarks

UC San Diego’s trademarks include — but are not limited to — the following marks and names:

Trademarks (TM)

• Campus name
• UC San Diego logo
• UC San Diego unit sub-brand logos
• UC San Diego Athletics logo
• UC San Diego Health logo
• Scripps Institution of Oceanography logo
• Birch Aquarium at Scripps logo
• UC San Diego college logos

Registered Trademarks (®)

• UC San Diego seal
• UC San Diego Tritons logo
• Tritons

Process

Ordering Branded Products

All vendors for imprinted items must be licensed through CLC, a collegiate licensing agency. Licensing protects the UC San Diego brand and minimizes the risk of using a vendor whose business practices counter the UC Code of Conduct. You can view a list of licensed vendors here (select UC San Diego in the drop-down menu).

• Licensing through CLC is separate from vendor listings in Oracle, which approves vendors for services and nonbranded goods.
• Vendors can get licensed at the CLC website.

Art Review

All apparel and imprinted products must be reviewed for brand compliance prior to printing. It is the vendor’s responsibility to submit items for approval via our licensing company, CLC. Review adds time to the overall approval and manufacturing process. We recommend allowing 5-10 business days in the production schedule for licensing approvals, especially in case design changes are needed.

STEP 1: The licensed vendor submits art through CLC’s web portal for review.

STEP 2: The art is reviewed for proper use of campus logos and trademarks.

• The Office of Trademark and Licensing reviews for appropriate trademark symbols.
• University Communications reviews for brand consistency.

STEP 3: If art is disapproved, the vendor contacts the customer to resolve any design issues. Revised art is resubmitted.

STEP 4: Once art is approved, the vendor can print the product.

Dos and Don'ts

Logo's legibility and contrast must be maintained at all time, see examples below. 

Full color logo on white fabric

Solid Black or Navy Blue logo on white fabric

Solid white logo on dark fabric

Do not use the logo in unauthorized or custom colors.

Do not use the logo on dark fabrics where there is insufficient contrast.

Do not use the logo on patterned fabrics that reduce clarity or compromise legibility.

Accessible Brand Color Combinations

To find an accessible color combination, select a background color and a text color from the list below. Your color contrast results (including the contrast ratio) will appear below the sample text. A green check indicates that the color combination passes Level AA requirements for the specified type size. A red x indicates that the color combination does not pass for the specified type size.

Accessible Color Checker