Voice & Messaging

RRSS Brand Voice

RRSS Brand Voice defines how we communicate across all platforms. Our voice is clear, human, confident, and purposeful—welcoming people in while delivering information with credibility and care.

Voice Overview

Our voice reflects UC San Diego’s brand principles while representing RRSS’s personality. It should always feel approachable, professional, engaging, and consistent.

Core Voice Attributes

1. Clear & Direct
   

   Use simple, active language. Lead with what matters most.

2. Human & Relatable
   

   Write conversationally. Use “we,” “you,” and “our” when appropriate.

3. Confident & Purposeful
   

   Communicate with intention and usefulness rather than hype.

4. Consistent & On‑Brand
   

   Keep messaging aligned across web, email, social, and print.

Tone By Context

• Website: Clear, welcoming, informative

• Email: Friendly, helpful, professional

• Social Media: Conversational, engaging

• Reports: Professional, concise

• Presentations: Purposeful, motivating

• Internal Docs: Direct, collaborative

Do & Don't

✅ DO:

• Be warm and helpful

• Use active voice

• Keep language consistent

• Write for real people

❌ DON'T:

• Sound robotic

• Overuse jargon

• Be vague

• Shift tone unpredictably.

Sample Voice Applications

Website:

RRSS provides resources that help students connect, grow, and succeed at UC San Diego.

  Email:

We’re here to make things easier. Explore RRSS services and find support that fits your goals.

 Social:

Looking for ways to get involved? RRSS connects you with opportunities that matter.

Voice Checklist

• Is it clear in one read?

• Does it sound human?

• Is it helpful?

• Is the main idea obvious?

• Does it feel like RRSS?